The Toronto Real Estate Board has revealed a modern new look that includes a revamped name, logo, and colour scheme.
Now, the company will officially go by Toronto Regional Real Estate Board (TRREB) to reflect the regional nature of the company that has been in place since 2002. The brand refresh shows the evolution of the company's members, the organization, and the real estate industry since its founding 100 years ago.
"Having been at the forefront of the real estate industry since 1920, this change, although subtle, is significant to benefit our 56,000 realtor members and their clients," reads the company's website.
In the summer of 2018, TRREB says it began an extensive research and feedback process with key stakeholders, which included the board of directors and members. Through numerous surveys and focus groups, the company says it gained a better understanding of how it felt about the existing brand and how to show its growth.
The new logo reflects some of the key competencies that came from the research and speaks to the company's leadership in the fields of market facts and data, technology, innovation, and professionalism.
“The icon in the new logo is meant to represent Toronto Regional Real Estate Board Members as a unified force for positive (upward) movement of growth in the real estate profession. It showcases the Toronto Regional Real Estate Board as a progressive and transformative force in the industry,” said TRREB President Michael Collins.
“It is also suggestive of a built form, whether you see a traditional home roofline or a condominium. All of the fifteen circles are a different size, create a sense of movement and momentum,” continued Collins.
“The new tagline, ‘Professionals connecting people, property and communities’ speaks volumes about who the Toronto Regional Real Estate Board Members are and what the organization is," said Toronto Regional Real Estate Board CEO John DiMichele.
"Above all, the new tagline emphasizes the professionalism of our Members. It puts their good name first by highlighting what our Members do – they build communities and help people find their dream homes."