Listing Price
Learn what listing price means in Canadian real estate: how it’s determined, why it matters, and how it affects buyer interest and sales outcomes.
June 16, 2025
What is a Listing Price?
The listing price is the price at which a seller advertises their property for sale on the real estate market.
Why Listing Price Matters in Real Estate
In Canadian real estate, the listing price is a key marketing and negotiation tool that influences buyer interest, time on market, and final sale outcomes.
Factors that affect listing price:
- Comparable Market Analysis (CMA)
- Market conditions (e.g., sellers' or buyers' market)
- Property condition and upgrades
- Appraisal value and mortgage constraints
Listing prices may be set below, at, or above market value depending on strategy. A well-calibrated price attracts offers, while overpricing may delay sales.
Understanding listing price helps both buyers and sellers navigate valuation, financing, and negotiation.
Example of a Listing Price in Action
The agent recommends a listing price of $699,000 based on a recent CMA and market conditions in the neighbourhood.
Key Takeaways
- The advertised price of a property
- Influenced by CMA, condition, and market forces
- Sets buyer expectations and interest
- Can be strategic (high or low)
- May differ from final sale price
Related Terms
- Appraisal
- Comparable Market Analysis (CMA)
- Market Value
- Buyers' Market
- Sellers' Market


Canada residential unit sales by month, actual, 2019 and 2024-2026. Data through June 2026. Source:
Canada residential sales-to-new-listings ratio, actual, January 2025 to June 2026. Source:
Canada residential months of inventory, actual, January 2025 to June 2026. Source: Source:
Year-over-year change in residential average sale price for Canada, Ontario, British Columbia and Alberta, January 2022 to June 2026. Average price is shown here as a regional mix measure, not a substitute for HPI or local comparable sales. Source:
Year-over-year change in residential unit sales for Canada, Ontario, British Columbia and Alberta, January 2024 to June 2026. Source: 






15284-15296 Fleetwood Drive in Surrey. (Flat Architecture, 1098261 BC Ltd.)
Renderings of the tower proposed for 15284-15296 Fleetwood Drive in Surrey. (Flat Architecture, 1098261 BC Ltd.)

Goldberg Group 
10-storey apartment building currently occupying 525 Eglinton Avenue East/WND Associates
Rendering of 525 Eglinton Avenue East/Wallman Architects
The Mayfair West site and its surrounding context. (Grosvenor, Arcadis, Hariri Pontarini Architects)
Renderings of Mayfair West. (Grosvenor, Arcadis, Hariri Pontarini Architects)
