Listing Price

Learn what listing price means in Canadian real estate: how it’s determined, why it matters, and how it affects buyer interest and sales outcomes.

Listing Price

June 16, 2025


What is a Listing Price?

The listing price is the price at which a seller advertises their property for sale on the real estate market.

Why Listing Price Matters in Real Estate

In Canadian real estate, the listing price is a key marketing and negotiation tool that influences buyer interest, time on market, and final sale outcomes.



Factors that affect listing price:



Listing prices may be set below, at, or above market value depending on strategy. A well-calibrated price attracts offers, while overpricing may delay sales.



Understanding listing price helps both buyers and sellers navigate valuation, financing, and negotiation.

Example of a Listing Price in Action

The agent recommends a listing price of $699,000 based on a recent CMA and market conditions in the neighbourhood.

Key Takeaways

  • The advertised price of a property
  • Influenced by CMA, condition, and market forces
  • Sets buyer expectations and interest
  • Can be strategic (high or low)
  • May differ from final sale price

Related Terms

  • Appraisal
  • Comparable Market Analysis (CMA)
  • Market Value
  • Buyers' Market
  • Sellers' Market

Additional Terms

Public Realm Improvements

Public realm improvements are enhancements to public spaces such as sidewalks, parks, plazas, and streetscapes, often funded or contributed by. more

Mortgagee in Possession

A mortgagee in possession is a lender who takes control of a property after borrower default, but before foreclosure or power of sale. The lender. more

Lease Surrender Agreement

A lease surrender agreement is a negotiated contract between a landlord and tenant that ends a lease before its scheduled expiration. Terms may. more

Green Infrastructure

Green infrastructure refers to natural or engineered systems that manage stormwater, reduce heat, and improve sustainability in developments.. more

Escrow Holdback

An escrow holdback is a portion of funds withheld at closing and held in escrow until specific conditions are met, such as completion of repairs,. more

Underused Housing Tax

The Underused Housing Tax (UHT) is a federal annual 1% tax on the value of vacant or underused residential property owned by non-resident,. more

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