Designated Agency

Designated agency allows brokerages to represent both sides of a deal by assigning different agents, preserving fiduciary duties and reducing conflicts.

Designated Agency

September 30, 2025


What is Designated Agency?

Designated agency is a brokerage model in which a real estate firm designates separate agents to represent different clients in the same transaction. Unlike traditional dual agency, where one agent represents both sides, designated agency assigns individual agents to ensure that each party receives full fiduciary duties, including loyalty, confidentiality, and advocacy. The brokerage remains responsible for oversight and compliance, but the separation of representation helps mitigate conflicts of interest.

Why Designated Agency Matters in Real Estate

Designated agency matters in real estate because it balances consumer protection with brokerage flexibility. It allows large brokerages to serve both buyers and sellers in a single transaction while maintaining fiduciary duties. Proper disclosure, informed consent, and internal policies are critical to compliance. Without clear protocols, clients may feel conflicted or inadequately represented.

Example of Designated Agency in Action

A real estate brokerage has both a listing agent and a buyer’s agent within the same office. Under designated agency, each agent represents their client independently, while the broker ensures policies and records are maintained. Both clients receive undivided loyalty and confidential representation.

Key Takeaways

  • Designated agency separates representation within one brokerage.
  • It preserves fiduciary duties for all clients.
  • Proper disclosure and consent are essential.
  • Broker supervision ensures compliance.
  • Policies vary by jurisdiction.

Related Terms

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