Jumbo shrimp. Open Secret. Virtual reality. Downtown Mississauga.

Oxymorons, without a doubt.  Or are they all?

No.  In fact, Downtown Mississauga will soon be a reality when one luxury Toronto real estate developer embarks on its plans to establish a new downtown district in the heart of the city.

The Exchange District Image courtesy of IBI Group Architects.

Intended to include condominium towers, a new hotel, international retailers, casual and fine dining spaces, modern office accommodation, a public square and accessible green spaces; early and unreleased marketing materials suggest the new development from luxury real estate leaders Camrost Felcorp will be dubbed The Exchange District.

The company, which has filed applications with the City of Mississauga, is seeking approval to redevelop the nearly 3-acre site at 151 City Centre Drive.

The Exchange District Image courtesy of City of Mississauga (Downtown21 Masterplan Document).

Camrost’s grand plans, according to sources with the development teams and publicly accessible documents, will see the current underutilized site — located adjacent to Square One — transformed into a high-density modern, mixed-use urban district.

Led by Henry Burstyn, architect and partner at the Toronto office of the IBI Group, and featuring interior designs by the city’s hottest new agency, JovenHuard, Camrost is envisioning more than 2,000 condominium residences among four tall towers (upwards of 72 storeys) of modern design.

The Exchange District Image looking North East at Mississauga City Centre highlighting 151 City Centre Drive via Google Maps.

While details on the anticipated launch of the Exchange District remain unconfirmed, Elliott Taube of International Home Marketing Group confirmed to Storeys in an email that “International will be the exclusive brokerage on the project.” Early marketing collateral materials, created by Gladstone Media, show an urban and cosmopolitan brand, leveraging highly stylized lifestyle imagery, clearly influenced by haute couture and the global luxury market.

While Camrost wouldn’t confirm the launch date, pricing, or any other details condo purchasers may want to know, those who have been waiting for Mississauga to forsake urban sprawl for urban style likely won’t have to wait much longer.

Content sponsored by International Home Marketing Group.