McCredie Investments announced on Thursday that it has signed an agreement to acquire Sutton Group Realty Services in a move McCredie Investments called "a pivotal step towards a transformative shift in the Canadian real estate landscape."

Sutton Group was founded in 1983 in British Columbia and now operates over 200 offices across Canada with a roster of over 6,000 agents — one of the first real estate companies to cross that threshold — and accounts for over $35B in transactions every year.

McCredie Investments, meanwhile, was also founded in British Columbia, by entrepreneur Ross McCredie, who founded Sotheby's International Realty Canada before leaving the firm in 2015.

After joining Pacific Union International Realty as its Chief Global Strategist and Chief Executive Officer of its subsidiary the Mark Company, McCredie played an integral role in the 2018 sale of Pacific Union International Realty to Compass, which created the largest independent real estate brokerage in the United States.

McCredie would go on to found RealWealth, a wealth management and investing platform that was eventually sold to Voxtur Analytics Group in 2021. He is also the Co-Founder of Dundee 360, a real estate investment company specializing in developments, asset management, sales, and marketing.

McCredie Investments is also currently developing the Cornerstone Platform with Axiom Zen, a Web3 real estate data and transactional technology platform.

The press release announcing the acquisition of Sutton Group said that McCredie's vision for Sutton Group's future "encompasses enhancing support services and fostering expansive growth opportunities for Sutton agents, primarily focusing on modernizing and amplifying Sutton's agent presence across Canada."

When asked how he plans on leveraging new technologies to "enrich the real estate experience," McCredie told STOREYS that much of it will be centered around data.

"In the realm of real estate, the current lack of access to verified, accurate data is a significant gap we intend to bridge at McCredie Investments in collaboration with Sutton Group," McCredie said. "Our aim is to integrate technology and reliable data, enabling informed decision-making for transactions. The current tech adoption in real estate often revolves around old ideas; we plan to change this by building tech that adds real value."

"By equipping our agents with superior information and intelligence, we ensure they are the most knowledgeable in the field, helping clients make informed decisions about their most significant investments," he added. "This approach will transform the Sutton experience, focusing on the best interests of homeowners, addressing their entire net worth, and offering tailored strategies and solutions."

Further details and terms of the acquisition were not disclosed.