Property Brothers Announce Partnership with Canadian Proptech Startup
Canadian tech-enabled real estate brokerage Properly has just received some star power backing after partnering with celebrity real estate personalities the Property Brothers.
Twins Drew and Jonathan Scott are two of the industry’s most watched real estate experts and have helped families make their dream homes a reality through their hit shows Property Brothers, Buying & Selling, Brother Vs. Brother, and the Property Brothers at Home.
But the pairs’ latest initiative isn’t a new home reno project, it’s an investment and partnership with Properly, a Toronto-based proptech startup transforming Canadians’ home buying and selling experience.
The brothers will bring decades of real estate expertise to help more Canadians buy their next home before selling their current one through a seamless home buying experience. The Scott Brothers are also directly investing in the company — a first-of-its-kind real estate investment in Canada.
“Properly is changing the home buying experience in Canada for the better, and we’re thrilled to provide our expertise to help accelerate their mission of making buying and selling homes stress-free,” said Drew Scott. “On TV, we help people buy and sell with ease all the time. Properly’s unique digital tools bring that TV magic to life, allowing Canadians to buy their dream home without any of the traditional challenges associated with selling.”
With Properly, homeowners can unlock equity in their current home before it even hits the market. In other words, they can buy their next home without having to carry two mortgages, live through showings, or worry about staging and photography.
“We’ve been in real estate since we were 18 years old — we’ve seen all the headaches,” says Jonathan Scott. “We always knew there had to be a better way for people to buy and sell, and with Properly, there’s finally is. It’s a real estate brokerage for the modern consumer, putting them in charge of the biggest financial decision of their lives. That’s why we’re not just partnering with Properly — we’re investing in the company as well.”
Unlocking equity in their current home also enables homeowners to bid quickly when they find their dream home on the market. In addition to allowing customers to buy before selling, Properly offers Canada’s most accurate free home calculator Instant Estimate, a $20,000 interest-free advance for home improvements Properly Polish, and a best-in-class Discovery Portal for browsing home listings and previously sold homes.
Properly’s end-to-end services also include professional home prep, staging services, and a roster of top-rated agents.
Anshul Ruparell, co-founder and CEO, Properly said the company is on a mission to help Canadians buy their next home with “dramatically less friction and surprising simplicity.”
“Drew and Jonathan Scott are widely loved for a reason: they make real estate less intimidating — and they make it fun. Having them join our team brings us a huge step closer to making sure Canadians get the real estate experience they deserve,” said Ruparell.
Having operated in the Greater Toronto Area since August 2020, Properly is gearing up to expand its industry-leading digital tools and services to the rest of Canada in 2022.