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Seller's Agent

Learn how a seller’s agent helps Canadian homeowners list and sell their property, from pricing to closing, and what fiduciary duties they owe.

Seller's Agent

May 22, 2025


What is a Seller's Agent?

A seller’s agent, also known as a listing agent, is a licensed real estate professional who represents the interests of the property seller in a real estate transaction.

Why Do Seller's Agents Matter in Real Estate

In Canadian real estate, the seller’s agent plays a key role in marketing the property, attracting buyers, and negotiating offers on behalf of the seller.


Responsibilities typically include:
  • Pricing the home strategically using market analysis
  • Listing the property on the MLS
  • Hosting open houses and private showings
  • Advising the seller on offers and counteroffers
  • Coordinating legal and administrative steps toward closing


The seller’s agent owes fiduciary duties to their client, including loyalty, confidentiality, and full disclosure. Their commission is generally paid from the proceeds of the sale, typically shared with the buyer’s agent.


Understanding the role of the seller’s agent is essential for homeowners looking to sell, as the agent directly impacts sale price, timing, and ease of transaction.

Example of a Seller's Agent

A homeowner hires a seller’s agent to list their Toronto condo, who markets it across MLS and social media, leading to multiple offers above asking price.

Key Takeaways

  • Represents the property seller.
  • Provides pricing, marketing, and negotiation support.
  • Paid through sale commission.
  • Bound by fiduciary duties.
  • Crucial to a smooth and profitable sale.

Related Terms

  • Buyer’s Agent
  • Dual Agency
  • Listing Agreement
  • Commission
  • MLS

Additional Terms

Rent Control

Rent control refers to government regulations that limit how much landlords can increase rent for residential tenants each year.. more

Receivership

Receivership is a legal process where a court or secured creditor appoints a receiver to take control of a borrower’s assets, such as property or. more

REALTOR

A REALTOR is a licensed real estate professional who is a member of the Canadian Real Estate Association (CREA) and adheres to its Code of Ethics and. more

Property Use History

Property use history refers to the documented past uses, functions, and occupancy of a property, which may affect environmental risk, zoning, or. more

Property Management

Property management is the oversight and administration of real estate assets on behalf of the owner, covering leasing, maintenance, financial. more

Property Maintenance

Property maintenance refers to the ongoing upkeep, repair, and management of a building or land to preserve its safety, functionality, and appearance.. more

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