Meet the Agent: John Genereaux, Sotheby's International Realty Canada

Welcome to Meet the Agent, an ongoing series profiling real estate agents from across Canada. With more than 150,000 agents, brokers, and salespeople working in 75 different boards and associations across the country, we thought it was about time they had a place to properly introduce themselves.

If you or someone you know deserves the same chance, email agents@storeys.com to apply.

THE DETAILS

Name: John Genereaux
Brokerage:Sotheby's International Realty Canada
Personal website: johngenereaux.ca
Instagram | Twitter | LinkedIn
Years of agent experience: 10
Areas of focus: Burlington, Oakville, Toronto

THE INSIGHTS

Where did you grow up?

I grew up in Toronto, in the Don Mills area.

What neighbourhood do you live in now?

I live in Burlington.

What made you want to become a real estate agent?

I started a successful home inspection business and a real estate agent I knew insisted that I should try becoming an agent too.

What’s the biggest challenge you see facing the market today?

People's expectations. Not only that, but buyers' fear of overpaying.

READ: Meet the Agent: Alex K. Liang, Engel & Völkers Vancouver

What’s the single best advice you have for sellers?

Create a brand for your home and level it up to its greatest potential.

What’s the single best advice you have for buyers?

Purchase a home that's within your lifestyle means.

What’s the best thing a realtor can invest in for their brand (a bus bench ad, a solid Instagram strategy, etc.)?

Market yourself with the most reputable brands in the industry. And always invest in yourself.

Who do you look up to in the industry and why?

I look up to seasoned agents who are knowledgeable, patient, and confident.

READ: Meet the Agent: Kevin Wong, Right at Home Realty

Is there anything you wish people knew or understood about realtors that you think they’re constantly getting wrong?

Being an agent isn't 'easy money', real estate has many moving parts and a good agent must be familiar with all of them to achieve the best outcome in every situation.

Tell us about your favourite (or most memorable) sale.

Selling a home in Toronto's Bridle Path neighbourhood, and the challenges I encountered along the way (some of which I would never thought possible).

What are the three words you hope your clients use to describe you?

Tenacious. Outgoing. Trustworthy.

What’s your favourite thing to do outside of selling houses?

Spending time with my family and our dog Bauer.

This interview may have been edited for both length and clarity. The views and opinions expressed in this article are those of the interviewee and do not necessarily reflect the views or positions of STOREYS.

Meet The Agent

Meet the Agent: John Genereaux, Sotheby's International Realty Canada

It's time to say "Hello" to Sotheby's International Realty Canada's John Genereaux, an agent focused on Burlington, Oakville, and Toronto.

Trending

You may also like

Both buyers and sellers were motivated to get deals done ahead of the capital gains tax change coming into effect on June 25.

The development is the third of at least four phases – with Phases 1 and 2 having been approved in 2020 and since completed – and would bring 579 new units to campus.

While Vancouver and Burnaby have created rigorous tenant protection policies, these approaches are new, and something of a housing experiment. As the redevelopments unfold, and tenants make use of their rights, the question of compliance will be put to the test, say experts.

The beautiful home at 20-180 Sheerwater Court in Kelowna won the Home of the Year award at the 2023 Okanagan Housing Awards of Excellence.

“It's not just a big milestone for Capital Developments, I think it's also a really big milestone for the whole industry.”

The Housing Capital Initiative is one of 98 actions the City of Calgary outlined in its Home Is Here housing strategy.

The City says over 194,000 people in Vancouver are 55 years or older and that this number is expected to increase significantly over the next 20 years.

A new 40-storey development proposed in early-March is moving forward with a Site Plan Approval for its East York development set to bring 546 new residential units to the neighbourhood.

The estate is "off-the-grid" in the sense that it's very remote, but it's also off-the-grid in the literal way; it runs off of solar and wind power, while also being equipped with a substantial battery bank, and two backup generators.

Under Baz Group, Spring Living Retirement and Community has acquired seven existing retirement residences, while Marlin Spring has picked up a to-be-developed site directly adjacent to Kipling GO Station in Etobicoke.

The new build in the Beaches neighbourhood of Toronto would offer 60 new residential units and 1,140 sq. m of retail space.

​The project is planned for 1574 and 1634 Harvey Avenue, by Burtch Road, and Kelowna City Council recently approved the draft redevelopment plan.

The 20335A 70A Avenue property in Langley, where Quarry Rock Developments was planning an 87-unit townhouse project, was placed under receivership in November.

The resonating theme in Leaside is balanced living. Think: an interconnected community that offers the best of urban, suburban, and small-town living.

​The capital gains tax inclusion rate change affects not just developers, but also small, private landlords, writes Macdonald Realty President Jonathan Cooper.

2024 © STOREYS Publishing Inc. | All Rights Reserved

The project is planned for 1574 and 1634 Harvey Avenue, by Burtch Road, and Kelowna City Council recently approved the draft redevelopment plan.

The capital gains tax inclusion rate change affects not just developers, but also small, private landlords, writes Macdonald Realty President Jonathan Cooper.