Welcome to Meet the Agent, an ongoing series profiling real estate agents from across Canada. With more than 150,000 agents, brokers, and salespeople working in 75 different boards and associations across the country, we thought it was about time they had a place to properly introduce themselves.
If you or someone you know deserves the same chance, email firstname.lastname@example.org to apply.
Where did you grow up?
I was born in Craven, Saskatchewan, a village in the valley close to Regina. I was raised on a family vegetable farm, which is still running to this day. I attended school in Lumsden, a beautiful, friendly town.
What neighbourhood do you live in now?
I live in Deer Valley -- an estate community located on a golf course about 15 kilometres outside of Regina. The neighbourhood has about 80 homes and is a tight-knit community.
What made you want to become a real estate agent?
I am very passionate about homes, buildings, and the overall design process. I also really enjoy serving people, and I love being able to help them get their dream homes.
What’s the biggest challenge you see facing the market today?
The biggest challenge in today’s real estate market is educating clients on the quickly changing market conditions. Benchmark prices are increasing and decreasing, depending on where you are located in the province.
What’s the single best advice you have for sellers?
I would say it’s important to choose a trusted, reputable real estate brokerage and advisor. Work with a local real estate advisor that understands the nuances of the neighbourhoods you are searching in. They should be up to date on the varied market conditions within a local real estate ecosystem, especially in this critical moment where market conditions are changing from one month to the next. Interview real estate advisors and choose the one that will represent you and help you achieve your goals. Your home is your most precious asset, it is important to have professional service.
What’s the single best advice you have for buyers?
It’s important to have an advisor that works with you exclusively every step of the way. Engel & Völkers advisors take time to define what home and neighbourhood amenities are important to your lifestyle. When you meet with your advisor at the start of the process, share these details and what your expectations and questions are.
What’s the best thing a realtor can invest in for their brand (a bus bench ad, a solid Instagram strategy, etc.)?
It’s hard to pick just one. Having a strong and consistent brand combined with quality, thoughtful service is the number one thing you can invest in. Listen to your customers and keep in touch with where they heard about you. Be in the places they are and on platforms they frequent. Integrate your approach to marketing so all bases are covered. Quality listing photos and videos are another sure thing that can help you stand out and gain clientele. Consistently providing quality service and asking for client testimonials can help solidify your brand. In addition, synergize with others in your brokerage to build on the brand. Utilize collaborative marketing opportunities.
Who do you look up to in the industry and why?
It’s hard to single out just one person -- I’ve had many mentors and role models over the years. Quick to mind is Julie Thompson VP of Brokerage Services at Engel Völkers Canada, she is knowledgeable, approachable and supportive. There are some broker-owners I look up to as they are effective leaders and stay true to their values.
Is there anything you wish people knew or understood about realtors that you think they’re constantly getting wrong?
Investing in quality professional real estate services is worth the fee. I think it’s also important to know that listing contracts are with the brokerage and not the realtor.
Tell us about your favourite (or most memorable) sale.
It always makes my day to help someone turn the key to their first home. I love the excitement and appreciation they have for owning a house. I enjoy going back after a purchase to see how they have turned the house into their home.
What are the three words you hope your clients use to describe you?
Knowledgeable. Professional. Trustworthy.
What’s your favourite thing to do outside of selling houses?
I love to spend time with my children and grandchildren when I am not selling houses. I also enjoy listening to music and playing with my dog.
This interview may have been edited for both length and clarity. The views and opinions expressed in this article are those of the interviewee and do not necessarily reflect the views or positions of STOREYS.