Two of real estate's biggest names are joining forces.
The Real Brokerage Inc. (NASDAQ: REAX) and RE/MAX Holdings, Inc. (NYSE: RMAX) announced on Monday that they've entered into a definitive agreement for Real to acquire RE/MAX Holdings in a deal that values the latter at approximately $880 million.
The combined company would operate under the name Real REMAX Group, and trade on NASDAQ under Real's existing ticker, REAX.
The deal brings together Real's fast-growing, technology-driven platform — currently supporting more than 33,000 agents across the U.S. and Canada — with REMAX's global franchise network of more than 145,000 agents in nearly 8,500 offices across more than 120 countries and territories. On a pro forma basis, the combined company would have generated approximately $2.3 billion in annual revenue and $157 million in Adjusted EBITDA before synergies in 2025.
Don Kottick, President of REMAX Canada, shared the news on LinkedIn.
"We are incredibly excited for this next chapter as we bring together two highly complementary businesses to create a leading tech-enabled global real estate platform," he wrote.
What the deal looks like
Under the terms of the agreement, RE/MAX Holdings shareholders can elect to receive either $13.80 in cash per share or 5.15 shares of the new Real REMAX Group, subject to proration. The aggregate cash paid out to RE/MAX Holdings shareholders is capped between $60 million and $80 million. Real shareholders will receive one share of Real REMAX Group for each share they currently hold.
Following the close, Real shareholders are expected to own approximately 59% of the combined company, with RE/MAX Holdings shareholders holding the remaining approximately 41% on a fully diluted basis.
The transaction is not subject to financing conditions. Real has secured a $550-million financing commitment from Morgan Stanley Senior Funding and Apollo Global Funding to refinance REMAX's existing debt and cover the cash portion of the consideration.
The tech angle
Real's growth story has been built on its proprietary platform, reZEN, which integrates transaction management, AI automation, and financial services. The acquisition is framed, in large part, as a technology upgrade for the REMAX network — giving its franchisees and agents access to tools that REMAX's scale has not previously offered.
Real CEO Tamir Poleg, who will serve as Chairman and CEO of the combined Real REMAX Group, called the deal "a transformational moment for the industry." REMAX CEO, Erik Carlson, said Real brings "differentiated, best-in-class technology" that will drive greater productivity and support across the REMAX network.
REMAX and Motto Mortgage — the U.S. national mortgage brokerage franchise brand that REMAX launched in 2016 — will both continue operating under their existing brands. Real's owned brokerage will continue under the Real name.
A 50-year brand, and what's next
REMAX was founded in Denver in 1973 by Dave and Gail Liniger, and has grown into one of the most widely recognized real estate brands in the world. In 2025, REMAX-affiliated agents participated in approximately 1.8 million transaction sides globally, including roughly 1 million in North America alone.
Dave Liniger, who controls approximately 38% of REMAX Holdings' voting power and has agreed to vote in favour of the transaction, called it "the right time" and Real "absolutely the right partner" for REMAX's next chapter.
The combined company will be headquartered in Miami, where Real is currently based, with significant operations remaining in the Denver area.
The deal is expected to close in the second half of 2026, subject to regulatory and shareholder approvals.
