Kelowna's Mission Group Restructures Senior Leadership Team

On Tuesday, Kelowna-based Mission Group announced a series of changes to its senior leadership team that the real estate development company says is "aimed at enhancing its senior leadership team and to further its strength in the market."

Co-Founder and President Randy Shier is now the Chief Product Officer, a role that will see him "enhance product value to customers," "developer stronger and more diverse product offerings," and "hone in on the quality and innovation of homes," the company said.

Stepping into the role of President will be Executive Vice President Luke Turri, who joined Mission Group over a decade ago as a Development Manager and has been mentored by the company's founders. In recent years, Turri has also served as Chair of the Urban Development Institute's Okanagan Chapter and a Director for the Downtown Kelowna Association. Previously, he served as an urban planner with the City of Kelowna.

Lastly, Vice President of Finance Steve Abel is being promoted to Chief Financial Officer. Abel joined Mission Group in 2018 and previously served as Controller and Director of Property Management.

Left to right: Randy Shier, Luke Turri, and Steve Abel.(Mission Group)

All changes are effective immediately, the company said. Co-Founder and CEO Jonathan Friesen will remain in his role.

"We are delighted to announce the well-deserved promotions of Luke Turri to President and Steve Abel to CFO," Friesen said on Tuesday. "We also are grateful for the continued contribution of Randy Shier in the innovation of excellent housing outcomes for our customers. Randy's eye for enhancing customer value during our design process, Luke's exemplary leadership, and Steve's direction and expertise in finance have been invaluable to our success. Their promotions signal not only their individual achievements but also the future direction of our organization."

Mission Group was originally founded in 2004 and has since become one of the Okanagan's most recognizable developers.

The company's ongoing projects include Alma, on Abbott Street; The Block, a Class-A office tower with occupancy expected in Q2 2024; and Aqua, a multi-phase project that has been put in an awkward position due to the provincial government's new regulations regarding short-term rentals.