TRENDING: H&R REIT Sells Canadian Pacific Building For $20.2M

Listing Price

Learn what listing price means in Canadian real estate: how it’s determined, why it matters, and how it affects buyer interest and sales outcomes.

Listing Price

June 16, 2025


What is a Listing Price?

The listing price is the price at which a seller advertises their property for sale on the real estate market.

Why Listing Price Matters in Real Estate

In Canadian real estate, the listing price is a key marketing and negotiation tool that influences buyer interest, time on market, and final sale outcomes.



Factors that affect listing price:



Listing prices may be set below, at, or above market value depending on strategy. A well-calibrated price attracts offers, while overpricing may delay sales.



Understanding listing price helps both buyers and sellers navigate valuation, financing, and negotiation.

Example of a Listing Price in Action

The agent recommends a listing price of $699,000 based on a recent CMA and market conditions in the neighbourhood.

Key Takeaways

  • The advertised price of a property
  • Influenced by CMA, condition, and market forces
  • Sets buyer expectations and interest
  • Can be strategic (high or low)
  • May differ from final sale price

Related Terms

  • Appraisal
  • Comparable Market Analysis (CMA)
  • Market Value
  • Buyers' Market
  • Sellers' Market

Additional Terms

Recourse Loan

A recourse loan is a type of loan where the lender can pursue the borrower’s personal assets, beyond the collateral, in the event of default.. more

Pari Passu

A pari passu clause is a contractual provision ensuring that multiple creditors share equally in repayment priority from the borrower’s assets.. more

Non-Recourse Loan

A non-recourse loan is a type of loan where the lender’s only remedy in case of default is to seize the collateral property; the borrower is not. more

Net Operating Income

Net operating income (NOI) is the total income generated by a property after operating expenses are deducted but before taxes and financing costs.. more

Mechanic's Lien

A mechanic’s lien is a legal claim by a contractor, subcontractor, or supplier for unpaid work or materials provided for a property.. more

Lis Pendens

Lis pendens is a legal notice filed in the land registry indicating that a property is subject to ongoing litigation that may affect its title.. more

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