Some of the city's leading real estate developers are coming together to support SickKids. PSR Brokerage is hosting the first-ever Dive in with Developers panel discussion on Thursday, with all proceeds going directly to The Epilepsy Classroom at The Hospital for Sick Children.
The panel will consist of five experts including Diamond Kilmer Developments' VP of Marketing & Sales, Jane Renwick, Carttera founder & CEO, James Tadeson, Elad Canada CEO, Rafael Lazer, Alterra President & CEO, Robert Cooper and Graywood Developments' President & CEO, Stephen Price.
PSR's president of Pre-Construction & Development, Ryan Rabinovich, who came up with the idea as a way to give back to an organization he feels personally connected to, is hosting the discussion. "I was inspired to create the campaign from my own experiences with the amazing staff at the Hospital for Sick Children," Rabinovich told Storeys. "I wanted to give back in a way that doesn’t feel like charity, curating an event that has significant education and social value, while serving a great cause."
The cause being The Epilepsy Classroom at SickKids. "This program is the only one of its kind in the world, and is intended to ensure that children who suffer from severe epilepsy and miss school due to frequent treatment are able to keep up with school work while teaching them to be self-confident and self-reliant," Rabinovich explains.
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The program, which is run entirely on donations, costs a whopping $110,000 to operate each year. Before PSR got involved, the program was short $40,000 for the year. PSR's Developers VS Epilepsy campaign has since helped close the gap, but that doesn't mean it's time to stop. Rabinovich is as dedicated as ever to helping fund the program, stating his ultimate goal is "to challenge myself and those around me to continuously give back, making a positive difference in the lives of those around us, our kids, who are the future of this country, and our communities."