In Today's Competitive Market, REMAX.CA Is The Place To List

Before the first showing is booked, and before the first offer is made, something critical has to happen: the listing needs to be found.

In today’s market, where buyers begin their home search online — and often begin making decisions before setting foot in a property — the visibility of a listing can directly influence the outcome of a sale.

And not all listings are created equal. Some sit buried on under-trafficked websites. Others get prime placement in front of millions of motivated buyers. For those looking to win in today's competitive market, remax.ca offers the latter.

More than just another listing portal, remax.ca is the most visited real estate franchisor website in Canada¹, according to ComScore Media Metrix®. Every year, millions of people visit remax.ca looking for homes, agents, and market insights (in fact, to get granular, the site sees 40 million+ total site visits, 166 million+ page views, and 65 million+ listing views² on an annual basis).

In short, if a home is listed on remax.ca, it’s placed directly in front of interested buyers and savvy sellers across the nation, providing a tangible advantage: more eyes, which lead to more clicks, which lead to more potential — all underscored by the built-in credibility that a REMAX^® agent will get the job done.

The Power Of The REMAX Brand

But visibility only goes so far on its own. What gives remax.ca its unique edge is the brand behind it.

Over the past several decades, REMAX has become the #1 name in real estate³, consistently reinforcing that position through high-impact national advertising and longstanding consumer awareness. According to an MMR Strategy Group study, the company is #1 in unaided brand awareness— and REMAX agents were recently voted the most trusted real estate agents⁴ in the country by consumers.

For those looking to sell their home, this instant recognition can be a game-changer. When a buyer sees a listing prominently displayed on remax.ca, they’re engaging with a powerful brand they already know and trust. In fact, REMAX is four times (!) more likely to be the brand mentioned first, says that aforementioned MMR Strategy Group study⁵. This quick familiarity can carry real weight at a moment when buyers are deciding which homes to prioritize (and place their confidence in).

“Homebuyers and sellers entrust their real estate agent with one of the biggest financial decisions of their lives, and every listing, every showing, every conversation is an opportunity to reinforce the knowledge and expertise of the REMAX network. Our reputation isn’t just our legacy, it’s our most valuable asset,” says Don Kottick, President of REMAX Canada.

The company’s marketing efforts span every major platform and medium — from TV to social, from streaming services to out-of-home campaigns, and now artificial intelligence (AI). This kind of visibility helps agents — and their listings — stay top of mind, reinforcing brand trust with every impression and every click.

Our Innovative Strategy Sets The Stage For Success

And that trust isn’t only built through our unique marketing and our powerful advertising. REMAX is also one of the most visible voices in real estate news and media coverage, with over 14,000+ news stories and 2 billion impressions expected this year⁶.

The brand’s commentary anchors national housing conversations; not only do buyers and sellers alike see REMAX agents as go-to experts in the field, but our reports published via remax.ca serve to educate and inform consumers directly about what’s happening in the real estate market — right now.

A Full Support System

The final result? A full-scale ecosystem that buyers and sellers can step into with confidence.

“Choosing a REMAX agent means having a trusted expert by your side — someone equipped with the tools, knowledge, and brand support to help you navigate your complex real estate journey with confidence,” Kottick says. “Whether you're buying, selling, or investing, REMAX agents are committed to helping you reach, and exceed, your goals while delivering exceptional service and supporting all the local communities we each call home.”

A listing on remax.ca benefits from national and global exposure, but it’s also supported by localized expertise. Through professional photography, guided staging, and strategic promotion, REMAX agents leverage the brand’s national momentum and apply it directly to each property. Whether it’s through social content, email campaigns, AI searches, or listing enhancements, the comprehensive and exclusive tech solutions they bring to the table as part of MAXTech® are designed to amplify both a home and the transaction’s outcome.

REMAX out-of-home

Ultimately, when buyers and sellers choose a REMAX agent, they’re not just hiring an agent — they’re activating and enabling an entire ecosystem. One that’s been built to promote, protect, and position their homebuying or selling journey with every available advantage. In a market shaped by speed, competition, and digital-first decisions, this ecosystem can make all the difference in your real estate journey.

Because in this modern market, a home shouldn’t just be listed. It should be seen.

To learn more, visit remax.ca.

_{1.ComScore Media Metrix®. All data is representative of January 1, 2024 – December 31, 2024, unless otherwise specified. All data is based on real estate franchise brands in Canada.}

_{2.Google Analytics and internal data. Unique visits and average reach exclude Quebec data. All data is representative of January 1, 2024 – December 31, 2024, unless otherwise specified. All data is based on real estate franchise brands in Canada.}

_{3.Source: MMR Strategy Group study of unaided awareness.}

_{4.Voted most trusted Real Estate Agency brand by Canadian shoppers based on the BrandSpark® Canadian Trust Study, years 2021–2025, 2019, and 2017.}

_{5. Source: MMR Strategy Group study of unaided awareness (first mention recorded).}

_{6. 2025 performance estimates based on third-party projection data as well as past performance data. RE/MAX, LLC does not guarantee, and is not in any way responsible for, the accuracy of estimates and third-party data. Data is current as of 1.30.2025.}

_{Each Office Independently Owned and Operated}

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This article was produced in partnership with STOREYS Custom Studio.

Real Estate News

In Today's Competitive Market, Where A Property Is Listed (Seriously) Matters

Before the first showing is booked, and before the first offer is made, something critical has to happen: the listing needs to be found.

The Power Of The REMAX Brand

Our Innovative Strategy Sets The Stage For Success

A Full Support System

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"If the spring market was mostly held back by economic uncertainty, barring any further big shocks, that delayed activity could very likely surface this summer and into the fall."

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