Pharrell Williams’ latest “Untitled” project is his upcoming Toronto condo.
Why “Untitled”?
The singer, songwriter, and producer says that the name implies that “to live your life ‘untitled’ means not having to live up to something or perform beyond a standard. For the standard to literally just be this beautiful matrix that allows people to create their own world.”
Sound abstract? This is art here people!!
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Williams’ must also be on top of his investment news cycle, because he is just one of the many investors turning to Toronto’s real estate market. No other industry can compete with the return on investment – Toronto’s rental growth is currently increasing 7.1 annually.
As the celebrity is all-style on the red carpet circuits, would you expect anything less of his condo renderings?
After partnering with Reserve Properties and Westdale Properties, the pictures show a stunning tower featuring 751 condo suites ranging from studios to three-bedrooms as well as 32,000-square-feet of luxury amenity space. That said, the Yonge-Eglinton neighbourhood serves as its own desirable amenity with a 100 per cent walking score.
A second tower will feature over 200 affordable housing units, 165 mid-range units and 49 units priced at market value. It will also feature a public park. Beginning in the low $400,000s, the seemingly-affordable project was first announced via a message aired at Yonge-Dundas Square on Nov. 5.
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It even received some backlash from Jagmeet Singh on Twitter, where he asked about whether the development included any affordable housing? (Pharrell hadn’t mentioned it in the initial announcement).
Williams says the design process soon became a “crash course” in creativity, but that the main reason he wanted to invest in this city was because of its “beautiful people”. If that doesn’t charm you, then the building facades, interior, and furnishings will – they all have his design fingerprint.
While this is Williams’ first foray into residential opportunities, the former judge on “The Voice” has also developed lines of clothing, sneakers, jewelry, sunglasses, furniture, and sculpture.
Sales are slated to begin in early 2020.
